When it comes to making your client’s business website stand out above its competitors, no one knows better than you: content is key! But not just any old content you manage to pilfer from the fathomless coffers of Wikipedia: good quality, original and compelling content that contains carefully selected and integrated key words and phrases. Unfortunately, what too many people out there believe is that being able to speak English entitles them to become writers.
What we realized at the conception of our career in digital marketing is that writing is an art form and that those who can weave a beautifully written article or website blog are artists. This is why we pay special attention to the credentials and experience of those wishing to join our team of content writers: because we believe and maintain that content is king!
It can mean the difference between success and failure.
Here’s a little peak into how we approach writing content for your clients:
Blog Writing the Fusion Media Way
The blog is an informative article that can be about anything really, but is ultimately related to the services and products your client has to offer. So, if your client owns a coffee shop (or a whole coffee shop franchise) we might write blogs about anything from the latest brands and blends on the market and the health benefits of coffee to how local weather patterns and globally shifting climates affect coffee growth in the regions from which they source their product.
The potential for content is endless, and it should be because marketing through blogs is an ongoing occupation. Blog writing is one of the essential services that we provide, since few business owners have the time (and sometimes even imagination) to talk ad nauseum about their own enterprise. And, as a reseller, you may not have the time or the resources yourself to provide this service to your clients.
Aside from the use of relevant imagery within the blogs, which we do, there is one other aspect to blog writing that makes marketing through SEO-savvy content so effective, and that is the use of highly relevant key words and phrases.
Are Your Clients’ Customers Finding Them?
Within each and every blog that’s posted there should regularly appear key words and phrases that your client’s target audience most frequently searches for when looking for services relevant to your client’s business. Search engines like Google recognize these key words, so the goal is to link your client’s website to a broad number and variety of these subject and location relevant words and phrases.
The trick is to know which key words and phrases are most frequently searched for by Internet users and to incorporate these into the text in a way that doesn’t at all compromise the integrity of what’s being said. This is what Search Engine Optimization (SEO) is all about. If desired, Fusion Media can perform a thorough analysis for you to determine a priority key words list for your client prior to commencing their content writing.
Search Engine Optimization Agency: Final Note
Few SEO resellers have the time or the creative resources to produce blogs for their client’s website, especially when these posts should be going up as regularly as twice per week for an effective impact on Google. This is precisely where Fusion Media can help, so please take a look at our content writing services and contact us should you have any questions!
If you have any questions and/or would like Fusion Media to become a member of your digital marketing team, please leave your details with us on our Contact Page and we’ll get back to you promptly.
We greatly look forward to becoming a part of your online marketing team!
Image courtesy of Free Digital Photos